Promote your blog via Facebook

1. Facebook Page 

The first major step is to create a Facebook page to promote your blog and its content. A Facebook page is very important for a blog. When your site has got a reputation and some decent content, readers may want to know about any fresh content on your blog, but they can’t visit your site every time just to know if you have posted something or not. However most of them will always be on facebook at least once in a day. Hence they can be notified via the facebook page about any new info related to your blog. It also helps brand building. This will help you make a list of some loyal readers for your blog.

At first, try asking your friends to like and share your page with their network, This will help you grab some likes to make your page good to others. Once you build up some decent content, readers will automatically start liking your page.
Post the content on your page and then tag your friends and others who might be interested in that via your main account. This sets a notification for others telling them that this person has been tagged in your photo. If they are curious enough they might visit your site for knowing more.

2.Audience BuildUp

Now since you are on facebook, you have the opportunity to grow your network bigger and bigger everyday. Once you are doing a decent job with your blog people may send your friend request, and believe me you can get requests almost daily. Try to accept almost all of them which look genuine to you. This will help you grow your network and once you share anything on your facebook wall, it will be shared with a large no of audience. This is a very genuine way to promote your blog.
You can also consider sending requests yourself to some other bloggers in the same niche. They will always love to know what you are doing on your blog. Facebook also allows you to create list of peoples. Create a list of people who might be interested in your content and share your content with them.

Also don’t forget to invite them to like your pages. Some of them will definitely accept your request.

3. Commenting and Sharing Others Work
Commenting is really a great way to promote your blog. Try leaving comment on other blog posts and share them on facebook. A person can only share your work in two cases, if he likes your work or if he feels likes sharing. If he likes your work then it is ok but still there are chances that he won’t share it. To increase this chance of sharing try promoting his content and in turns he will promote yours. You can also attract some pro bloggers by regular commenting and like on their work. This will make them happy and they might come to know about your work. This will help you much to promote your blog. Make sure your comment is a genuine one and is not a spam.

4. Updated Profile With Blog Link

Updated Facebook Profile

Edit your personal account and add your blog’s home page address and your position on that blog on your profile. This gives a good impression to your connection and also to other people who are viewing your profile. For example you can take a look at my profile snapshot below. Try adding your blog link in your description in personal account.
Also make sure your page about section contains the link and your site description. This may also lead them to your site and then it’s your work which may make them like the page and visit again. This is a one time work and helps you promote your blog as long as your account exists. 

5. Becoming an Active Member & Seeking Attention

Never just make any connection for increasing the network. Because a network with no active member is a waste. Try making a genuine network with active members. This will help you promote your blog to people who are active and more likely to be a part of the promotion. Keep your friends and connection in touch by wishing them on their birthdays, commenting on their status. It will always make them happy and if your audience is happy, it is a very good news for you. This will also help you find dead unresponsive people.

6. Promoting via Facebook Groups 

This is also a great way to promote your blog. Join 5 or more groups where you can promote your blog posts. Make sure these groups does not have nay restrictions on porting your content. Also target only those groups which have a large no of audience and is very active.

You can also make your own group and let other bloggers share their content in your group. This will attract more and more bloggers to your blog and you will get a large no of audience to promote your blog post. Never be too selfish and promote other blogs also. It’s always a give and take deal.
All the above mentioned way are free of charge. However if you want to target people who are not in your network, you may try facebook ads. They will display your ad to many other people around the globe depending on your demand and choosing them who are more likely to be a part of your network. However when I am satisfied with the free version, I would definitely stick to it.